I rarely mention anything other than craft beer on this site, but this is just getting ridiculous. Seriously, is this what it is coming down to for the big boys to sell beer these days? Are consumers really that focused on their calorie count that they’d rather drink something that resembles tap water more than a real beer?
Anheuser-Busch is advertising the new Bud Select 55 as “the lightest beer in the world”. Miller tells consumers that the MGD 64 is “As Light As It Gets”. How often do people really go out to a bar and say, “Can you please bring me the drink with the least amount of calories, regardless of how awful it tastes?” I’d like to think that people are smarter than this. Beer is supposed to be enjoyed, not endured. If you are that focused on calories, just drink a little less of your usual beers (even if it is the “regular” Miller/Bud Light….) then go for a freaking walk or something.
The regular Bud/Miller Light beers are often consumed by people that could care less about what the beer tastes like in the first place and they are just looking to catch a buzz. With MGD 64 weighing in 3% ABV, and Bud Select 55 weighing in at a whopping 2.4% ABV….it’s going to take a few more bottles to catch that buzz anyways. I’m all for session beers, but I don’t think that was the point here…
No, I haven’t tried these beers. I wouldn’t spend my money on them, but I’d gladly try a free sample. And, no, these beers are definitely not marketed toward the craft beer drinker market. But, just for fun here are some of the highlight reviews from Ratebeer.com:
Bud Light Select 55 – Aroma: Severely skunky. Appearance: Very pale golden; off-white head. Flavor: VERY, very light, water with beer flavor (barely). Palate: Very, light-bodied, dry and fizzy. Overall: This isn’t a drain pour, but it is severely lacking aroma, flavor, and body! This has to be as close to beer-flavored water as it can get without being just water! Even NA beers have more flavor and character than this “beer” does! - Review from shigadeyo (2,111 total ratings) on Ratebeer.com
MGD 64 – Really pale straw colour. Smells like cud, pee and other animal effluvia. The taste is watery, grassy…kind of like urine but without the ammonia. Truly noxious stuff. – Review from Oakes (7,924 total ratings) on Ratebeer.com
MGD 64 – This would be pretty vile stuff if it wasn’t watered down so much. Very pale yellow with a short lived bubbly head, it smelled of mineral water and gym socks. It tasted like watery creamed corn with sugar. The finish was wet. Not too offensive, since there’s so little to it. This is a true waste of water. Review from Cornfield (4,812 total ratings) on Ratebeer.com.
Apparently, you’ve discovered that not being fond of ultra-light industrial megasuds means that you hate America, and also, “your retarded.” Does this mean you’re a “moran” too?
Nolo te bastardes carborundorum. Keep ‘em comin’!
Pliny the Elder is truly a special beer. One of my favorite pleasures (not involving a cat, a wii remote, and a keg of vaseline) is waking up at 5am, roadtripping out to Point Reyes, hiking the coastline, and then heading over to Santa Rosa for pizza and some Pliny. I’ve spent a liver transplant’s worth of money enjoying their brews. Pliny the Younger, if you can actually find it in stock, is something else entirely. I’m inspired now. Maybe this weekend, I’ll spare the cat and head out for hike followed by a trip to Russian River.
It isn’t just about the calories, really it’s that diabetics need low carbohydrate beer. Select 55 is the lowest at 1.2 grams of carbs, while many full flavored beers you like are 20 grams ( 100 % of recommended daily allowance) per bottle. If you develop diabetes you’ll love this crap too! It doesn’t taste that bad compared to having your feet amputated
At first glance, I agree with Woodrow. It would seem like Bud Select 55 doesn’t taste that bad compared to a foot amputation. However, after thinking about it long and hard over a Pliny the Elder, I am not so sure. I mean, I have literally said to my wife, “woman, I would give an arm and a leg for a good, hoppy brew right now.” An arm AND a leg. I think an arm and a leg is worth more than two legs. Granted, without either leg, your mobility is greatly restricted. But, you still have both hands, and with both hands you can have a beer in one hand and yer crank in the other. win-win in my book. If you are missing one leg and one arm, you are really screwed. You really can’t run, and while your hoppin’ around your house, you have to make a devil of a choice between grabbing a beer or grabbin yerself.
i drink both select 55 and mgd 64. i dont mind the wateryness cuz i hate to much carbonation when im thirsty. not to mention im a weight lifter/mma enthusiast and carbs and cals matter when im on a week race trip and gonna drink two 30 packs regardless if its light or regular. drinkn is one of the biggest reasons for overweightness and diabetes. its a sacrifice that u just make if u care how u look. when i party its all night and i still like being coherent at the end. where i live bars are open till 4am. plus even though the alc is lower its enuff for that lil edge u need to deal or be around drunks. if i wanna get shit faced i drink grey goose and water. to be social and hang for the duration im pickin mich ult/mgd64/bud 55. personally i think the micros and flavored shit is all garbage.
I want to party with Gary. 60 beers a night and all the bar fights I can handle. Sounds awesome!
I agree with Gary! In the end its about making it through the night and having a good time. I am into working out and the calories DO matter, personally I favor mgd 64 over the others.
Crazy…. It’s time to switch your drink of choice if your truly worried about calories to the extent where you would drink one of these (much less 60). Switch to a classic or dirty martini. You can sip on it, watch your calories, catch a little buzz, and not spend 3 hours out of a 6 hour party session peeing in the bathroom.
Other suggestions.. JD & Diet, Seven & Diet 7up, Jameson & Diet ginger ale. All low calorie, and all infinately tastier.
If your going to drink beer, then drink a real big-boy beer. If you need to drink a 55 calorie beer, you should probably skip the beer and visit the treadmill for a few minutes.
MGD64 is pretty watery and flavorless (I love local craft beers) but I suffer through it because 1) it’s cheap, 2) it’s low in carbonation, and 3) I’m much less likely to get drunk because it’s got a low alcohol content. It’s the perfect drink for my social life as a grad student, and everyone else is drinking cheap crap too so it’s not like I’m alone. At least I won’t get fat!
I enjoy the “best beers” as some of you guys do. Belgians, stouts, porters, ales, etc are great from many parts of Europe. My palate is Pretty sophisticated to the point where I have Chimay reserves in my fridge along side withe Mgd 64. Bodingtons along side withe 64, and so on. They have their place though. When I’m grilling outside in 110 degree heat I love to have a cold light “guzzling” beer that I can just pound. You gotta appreciate them all for what they are and not for what they are not.
Okay, I’m weighing in on this.
I say to each his own. The ultra-light beer would not be made if there wasn’t a market for it. Also, I will have to agree with Geoff that it is pretty stupid. I think Charlie Bamforth once pontificated that it was surprising that the beer doesn’t float out of the bottle upon opening it. It does seem silly that American brewers are in an “arms race” to make the lightest beer possible. However, have you noticed that craft brewers are too in an arms race to get to the top? Making a 40-50% beer and wrapping it in a taxidermy stoat is, to me at least, more over the top. http://www.foxnews.com/leisure/2010/07/22/worlds-strongest-beer-launches-bottle/
MGD 64 has a much fuller taste and doesn’t taste like a diet beer. Select 55, on the other hand, is very light tasting and doesn’t hit the spot if your a beer drinker…it certainly “feels” like it has less alcohol per bottel.
MGD 64 has a much fuller taste and doesn’t taste like a diet beer. Select 55, on the other hand, is very light tasting and doesn’t hit the spot if you’re a beer drinker…it certainly “feels” like it has less alcohol per bottel.
MGD 64 or Select 55 are perfect beers for those who suffer from gout and don’t want to give up beer drinking altogether. Those craft beers that everyone acts all giddy about contain massive amounts of purines, which is one of the root causes of gout. Too bad gout doesn’t have a sexier name, it might be taken more serious if it were called something like Purine Induced Pain…
I’m sure Anheuser-Busch is queuing up their “Budweiser – It’s Good for Gout” advertising campaign as we speak….
I think Select 55 works best for mixing with sprite. I tried mixing sprite with some pliny the younger last week and it was pretty much awful.
Mgd64 tastes good and is good for weight watchers.
So I just bought a case of Select 55 because I’m looking to add variety to my “chuggable” summer beer repertoire and remember in college some German buddies and I blindfolded tested “normal” Select and regular Budweiser and found the former pretty tasty (in fact, we couldn’t tell the difference). Unfortunately for me, once I got it home, I saw the URL on the cans, checked in online, and realized this wasn’t the same stuff anyway. Damn. I was then curious as to the ABV (which is -not- on the cans) and ended up here searching for it, so being bored, I read through the comment thread, and have these choice, irrelevant items to add to the morass:
1. I think we can all agree that any thought of dragging Gary’s manliness into question due to his defense of Select55 is immediately obviated by the fact that he drinks not one, but -two- 30 packs in a night and types with MMA sparing gloves, explaining his inability to use the shift key or isolate ‘g’ for those marathon gerund verbs like “drinking”;
2. It’s adorable that even with two runs at it, Moe can’t quite stick the spelling of “bottle”;
3. Pete Fond should be knighted for cleaving so faithfully to the style of debate we all cherish from childhood — the age-old, grade-school, damn all previous rhetoric, “is so” approach.
All this and about 30 (but not 60) 2.8%ers or maybe a sinful six-pack of the normal stuff could really add up to quality entertainment. Especially Jeremy’s post about foot amputation. I gotta hand it to you, brother; that was genius =)
After working hard to lose 40 lbs., age 54, I look and feel great. I don’t drink fake beer such as O’douls, whats the point? I really missed having a beer, this is not Chimay but it is what it is. I like it, it is an excellent product for it’s intended purpose. To all of the serious beer drinkers, live and let live.
What the hell do you care what other people drink? quite being a snob, if folks buy it, let them buy it for whatever reason the want, even if its to piss people off. have another beer!
*Couldn’t care less* ….liked your review!
I echo Dale’s thoughts; I like to make my beer choices by what I think will piss other people off the most.
Where do these loons come from?
First of all Ace is a clever, smooth character. Nicely done.
Secondly, whoever said martini up there: a single Martini has the same calories as a six pack of Select 55.
I’m still debating whether I’ll be trying these beers myself or not.
I LOVE SELECT 55 , i drink it because it doesn’t give me a headache like all the other beers !! my husband drinks BUD , and alot of it !! , so to hang out with him and party i found that select 55 gives me a small buzz and i can function the next day !! now i can’t find it anywhere i was told they have discontinued it !!! very sad !!!
macro beers may have their place – in the water waste system as piss. wait, is that where they get it from? piss in, piss out! Anyhow, you all can keep your light beer. I may from time to time dip in, but it won’t be for any other reason than at whatever bar I may be at has other choices.
Drinking craft beer AND losing weight! A little bit of exercise can go a long way.
I keep the stuff in the same cooler as double IPA’s and 10% Belgians. Please don’t tell my friends. It comes in handy. For example, after doing a large bottle of a 9% triple and I am at my computer wanting to drink more, knowing I shouldn’t, that stuff fills the glass, is bubbly, and keeps the part going for another half-hour or so. At least, that’s my illusion and I’m sticking to it.
In tribute to GLK re-manning the helm of SBN, this post gets thrown to the top of the page. How awesome is that?