I rarely mention anything other than craft beer on this site, but this is just getting ridiculous. Seriously, is this what it is coming down to for the big boys to sell beer these days? Are consumers really that focused on their calorie count that they’d rather drink something that resembles tap water more than a real beer?
Anheuser-Busch is advertising the new Bud Select 55 as “the lightest beer in the world”. Miller tells consumers that the MGD 64 is “As Light As It Gets”. How often do people really go out to a bar and say, “Can you please bring me the drink with the least amount of calories, regardless of how awful it tastes?” I’d like to think that people are smarter than this. Beer is supposed to be enjoyed, not endured. If you are that focused on calories, just drink a little less of your usual beers (even if it is the “regular” Miller/Bud Light….) then go for a freaking walk or something.
The regular Bud/Miller Light beers are often consumed by people that could care less about what the beer tastes like in the first place and they are just looking to catch a buzz. With MGD 64 weighing in 3% ABV, and Bud Select 55 weighing in at a whopping 2.4% ABV….it’s going to take a few more bottles to catch that buzz anyways. I’m all for session beers, but I don’t think that was the point here…
No, I haven’t tried these beers. I wouldn’t spend my money on them, but I’d gladly try a free sample. And, no, these beers are definitely not marketed toward the craft beer drinker market. But, just for fun here are some of the highlight reviews from Ratebeer.com:
Bud Light Select 55 – Aroma: Severely skunky. Appearance: Very pale golden; off-white head. Flavor: VERY, very light, water with beer flavor (barely). Palate: Very, light-bodied, dry and fizzy. Overall: This isn’t a drain pour, but it is severely lacking aroma, flavor, and body! This has to be as close to beer-flavored water as it can get without being just water! Even NA beers have more flavor and character than this “beer” does! – Review from shigadeyo (2,111 total ratings) on Ratebeer.com
MGD 64 – Really pale straw colour. Smells like cud, pee and other animal effluvia. The taste is watery, grassy…kind of like urine but without the ammonia. Truly noxious stuff. – Review from Oakes (7,924 total ratings) on Ratebeer.com
MGD 64 – This would be pretty vile stuff if it wasn’t watered down so much. Very pale yellow with a short lived bubbly head, it smelled of mineral water and gym socks. It tasted like watery creamed corn with sugar. The finish was wet. Not too offensive, since there’s so little to it. This is a true waste of water. Review from Cornfield (4,812 total ratings) on Ratebeer.com.