Per Beernews.org, Rogue will soon downsize their XS Series of beers (Imperial Stout, Imperial IPA, Old Crusty, etc…) to 7-ounce bottles. While they used to distribute these beers in small bottles, in recent years they had moved to ceramic 750ml bottles for their XS beers, which helped to drive their price out of many consumers’ range. While the new volume price may not be much different in the new format (no idea), Rogue is betting that more people will likely be willing to shell out less $ overall for a small bottle.
I think it’s fantastic. I was just speaking with someone this weekend about how ridiculous it can be to drink even an entire 22oz bottle yourself of many beers that are on the market these days. If you often fly solo when you drink, these smaller bottles are perfect. Even for those that share, all you often need of a big beer is a few ounces to sample it.
Cheers to Rogue for making this switch.