Many breweries rely on six-pack sales to generate a large percentage of their revenue. But, it seems like I know less and less people these days, myself included, that buy six-packs of anything on a regular basis. Most of my money goes to single bottles, whether they are 12oz, 22oz, or 750ml in size. Maybe this is just a trend for those of us that drink a large variety of beer and are not necessary loyal to one brand that we continually buy. But, I thought it would be interesting to find out just how much the rest of you buy six-packs these days. To clarify, I mean a six-pack of a single brand of beer; not a mixed six-pack.
Also, it would be interesting if you post what the last six-pack you bought was. Or, if you buy regularly, what your most often bought six-pack is. Any other comments regarding why you do/don’t buy six-packs is welcome as well.
As for me, I fall in the almost never category. The last six-pack I bought was a sixer of Green Flash West Coast IPA when it first hit the Seattle market a couple of months ago (it was gone in a day!), and that was the first in quite a while. In the summer, Jeanne and I sometimes like to have a sixer of New Belgium Mothership Wit around as well, but between the two of us we probably buy just one per month in the summer on average.
If we could buy six-packs of the beer in the photo, Hopslam from Bell’s Brewing in Kalamazoo, Michigan, here in Seattle, then I’d be forced to pick one of those up as well. Thanks to cursedthing on Flickr for the photo.