IPAs are meant to be drunk fresh, and Stone Brewing wants to do their best to make sure the product they are distributing is as fresh as possible when it gets into your glass. The Stone Enjoy By IPA series is meant to do just that, calling out the date that the beer should be sold and drunk by loud and clear on the label. It’s simple: “On February 16, if any beer remains on the shelf, it will be immediately removed.”
The Enjoy By IPA is a 9.4% Double IPA brewed with 11 different varieties of hops. This batch was bottled on January 11 and should start arriving around Washington this week. It should obviously be drunk by, um, February 15. It will be available in 22oz bottles and on draft (Bambino’s will tap theirs this Friday evening).
I love the idea for this, and the fact that Stone is now on their fourth release of the Enjoy By IPA. This is the first release to hit the Washington market, but there has been high demand for it in other markets.
Learn more about the Stone Enjoy By IPA at their website.