Craft beer doesn’t get much love from television programmers. With the exception of Brew Masters, the Discovery Channel show featuring Sam Calagione of Dogfish Head that aired just five episodes back in 2010, there has been little interest in the growing craft beer industry in the TV exec world.
That will change when the first episode of Brew Dogs airs on the new Esquire Network on Tuesday, September 24, at 1opm PST. Brew Dogs is hosted by James Watt and Martin Dickie of BrewDog, a Scottish brewery located in Ellon, Aberdeenshire. They’ve been a driving force of the “new wave of craft brewing in the UK” since opening in 2007, and their unique products reach shelves across the world, including here in the US.
The show will follow James & Martin as they travel across America visiting some of our great beer cities. Along the way, they’ll “celebrate distinctive craft beers” and also work with local brewers to create their own unique, locally-inspired beers. While the first episode will be a visit to San Diego, one of the episodes this season will include a visit to Seattle where they will work with Elysian Brewing to “brew the most caffeinated beer in the world”.
You can see an extended preview of the show here. Personally, I’m much more interested in this format of a craft beer-focused show that travels around to other breweries than I was in the Brew Masters format, which put much of the focus on Dogfish Head itself and what went on at their brewery (with quite a bit of forced drama added in).
As for the Esquire Network, you might want to make sure you get it before planning to watch. On Wave Broadband at least, you have to sign up for the “Digital Variety” tier in order to get it. I’ve been wanting to get the IFC channel for a while as well, so it wasn’t much of a big deal for me.