In a very crowded craft beer marketplace, it can be hard to get your brand noticed in Seattle. Just making good beer is sometimes not enough. Innovative marketing can really go a long way in building awareness of your brand and getting new customers to try your beer. Cue the music for 10 Barrel Brewing’s latest marketing stunt.
During Seattle Beer Week, I was copied on the following slightly mysterious tweet showing a 10 Barrel Brewing vending machine at Kerry Park in Queen Anne.
Look what just showed up at #KerryPark @SeattleBeerNews @seattlebeerweek I can’t take it any more Oregon! #Seattle pic.twitter.com/gkk09W7Tdj
— Delicious Detector (@deliciousdetect) May 12, 2014
It turns out that this wasn’t just a curiously-placed vending machine, it was a vending machine dispensing free bottles of Swill, their returning summer seasonal. Swill is a low ABV “American Radler” that is perfect for summer; think Berliner Weisse mixed with fruit juice. All you had to do was put your 21+ ID into the machine, press a button and then retrieve your free 12oz bottle of Swill.
From the video below, the machine looks like it made at least a few stops in Seattle, including Green Lake, Pink Elephant Car Wash & Kerry Park. The reactions from the lucky people using the machine are understandably awesome. Check it out.
WHERE IS THIS AMAZING MACHINE GOING TO BE NEXT!! OR RATHER RIGHT NOW!!
They make awesome beer and are great promoters, lucky to have them
Hell yes, thanks for the write up!
As a beer drinker I would be pretty excited to happen upon this machine, but as a local brewer it troubles me. It is illegal in this state to give out free beer, and these folks from Oregon are making a mockery of the laws we all follow.