In a very crowded craft beer marketplace, it can be hard to get your brand noticed in Seattle. Just making good beer is sometimes not enough. Innovative marketing can really go a long way in building awareness of your brand and getting new customers to try your beer. Cue the music for 10 Barrel Brewing’s latest marketing stunt.
During Seattle Beer Week, I was copied on the following slightly mysterious tweet showing a 10 Barrel Brewing vending machine at Kerry Park in Queen Anne.
— Delicious Detector (@deliciousdetect) May 12, 2014
It turns out that this wasn’t just a curiously-placed vending machine, it was a vending machine dispensing free bottles of Swill, their returning summer seasonal. Swill is a low ABV “American Radler” that is perfect for summer; think Berliner Weisse mixed with fruit juice. All you had to do was put your 21+ ID into the machine, press a button and then retrieve your free 12oz bottle of Swill.
From the video below, the machine looks like it made at least a few stops in Seattle, including Green Lake, Pink Elephant Car Wash & Kerry Park. The reactions from the lucky people using the machine are understandably awesome. Check it out.