Check out the press release below for more info:
SEATTLE, Wash. (April 11, 2016) Extra! Extra! Read all about it! Get your first taste of the Daily Pale from Reuben’s Brews!
Brewed as the official beer of the 2016 Seattle Beer Week, the Daily Pale will make its debut in 12oz cans on April 11 at the Reuben’s Brews taproom and in stores throughout the Seattle area. It won’t be on tap however until after the official ceremony to kick off Seattle Beer Week on May 12 in Reuben’s taproom.
“It was a great honor to be asked to brew the official beer of Seattle Beer Week,” says Adam Robbings, Co-founder and Head Brewer of Reuben’s Brews. “We think beer lovers will find that popping open a can of the Daily Pale will be a nice precursor to one of the top beer weeks in the country, featuring dozens of Seattle area breweries and hundreds of fun beer events.”
When you enjoy this beer, you’ll not only be supporting a small local brewery but also our wonderful city. As a little thank you to the city they love so much, Reuben’s Brews is donating one percent of the proceeds from Daily Pale to the Seattle Parks Foundation and the Green Seattle Partnership for reforestation of urban forests.
Daily Pale is a hop-forward IPA with lower ABV. Using lots of Citra, Galaxy and Centennial hops, its bright aroma and flavor profile is driven by passionfruit, peach and citrus with a juicy malt backbone to support the waves of hops. At 4.9 percent ABV and 55 IBU, it is thirst quenching, balanced and focused on hop flavor and aroma, with a crisp, clean finish.
The name “Daily Pale” provides a connection with the daily newspaper and goes back to the idea that you can enjoy this beer every day given its lower alcohol level. It’s also a pun on pail, which harkens back to the 1800s when people would get their daily beer in open metal pails (or “growlers”) from their local tavern.
About Reuben’s Brews
Reuben’s Brews, maker of “Bloody good beer,” is a small, family-owned brewery located in the Ballard neighborhood of Seattle, WA. Since opening in 2012, Reuben’s has won Gold and Bronze medals at the 2015 Great American Beer Festival, over 30 World Beer Championships medals and was named Mid-Sized Brewery of the Year at the 2015 Washington Beer Awards. Its expanded taproom and production brewery opened in May 2015. For more information, visit www.reubensbrews.com or follow on Facebook and Twitter.