Stone to Explore the Option of Opening a Brewery in Europe

December 24th, 2009 · 2 Comments · California Beer, General Beer News

Cheers to Stone for setting their sights high and looking at some serious growth possibilities. According to this video from Stone, they are researching the potential for opening a brewery somewhere in Europe. That seems to be about as far as they’ve gotten at this point, and they sound open to any and all possibilities.

Stone to open a Brewery in Europe? from stonebrew on Vimeo.

If they are looking to get into the market over there and have the capital/credit to do something like this, then I think it’s great. I’ve had too many beers that have been shipped over from Europe and the representation we pour out of the bottle here is a shell of what the beer is when fresh from the brewery. Why not eliminate that problem by bringing the source closer? The only thing I would be wary of is them stretching themselves too thin and biting off more than they can chew; it could be easy to lose focus on your direction in the home market if you’re concentrating on some far away land. Stone has done very well as a business so far, though, so there is a high possibility that they’ll handle this just fine.

As noted by their video response below, their attempt at “humor” regarding France in the video is a bad one. It is one thing to make a comment like that around friends, but it’s a bit bone-headed to make the comment in a video announcing your intent to possibly expand your business internationally. Comments like that probably won’t inspire the French to welcome your beer with open mouths.

Steve loves France from stonebrew on Vimeo.


2 Comments so far ↓

  • blackhook

    if they had any balls they would open in Portland 🙂

  • Pat

    i would think stone beers would be extremely unique in europe, i can see this being a big success, shipping hops is a lot easier than shipping beer

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