IPAs are meant to be drunk fresh, and Stone Brewing wants to do their best to make sure the product they are distributing is as fresh as possible when it gets into your glass. The Stone Enjoy By IPA series is meant to do just that, calling out the date that the beer should be sold and drunk by loud and clear on the label. It’s simple: “On February 16, if any beer remains on the shelf, it will be immediately removed.”
The Enjoy By IPA is a 9.4% Double IPA brewed with 11 different varieties of hops. This batch was bottled on January 11 and should start arriving around Washington this week. It should obviously be drunk by, um, February 15. It will be available in 22oz bottles and on draft (Bambino’s will tap theirs this Friday evening).
I love the idea for this, and the fact that Stone is now on their fourth release of the Enjoy By IPA. This is the first release to hit the Washington market, but there has been high demand for it in other markets.
Learn more about the Stone Enjoy By IPA at their website.
wait, isn’t this post a day too late?! hehehe hope to get my hands on some!
and then i realized that i was a month off.. sigh.. the flu strikes again
Had the Enjoy By 12.21.2012 in Cali and it was really tasty. Looks like PCC and Wholefoods will be getting bottles by Friday.
Correction, it was bottled on January 11th, not brewed.
Grant – thanks…fixed.
I love the freshes of IPAs and fresh hop beers, but weren’t India pale ales meant to last longer than regular beers. So drinking fresh is as important the label insist unless they brewed it a longtime ago and are just bottling and releasing it now… Can’t wait to try it, I know it’s going to be delicious!
This sounds delicious. Can’t wait to try some!
And happy birthday to the man behind Seattle Beer News!
Steve – yes, English IPAs were originally brewerd to hold up for the long trip from England to India.
With heavily hopped American IPAs, that hop flavor is obviously what people want/enjoy, and the quicker you drink it the better.
And, thanks, Jeanne:-)